NHL Playoff Advertisements

All fans of the NHL remember last year's epic commercials and youtube videos prior to and during playoffs. Last year's slogan was "History Will Be Made." These commercials were dramatic and filled with emotion. They often featured a team, a player, or a game. Here is an example of one from last year, featuring Boston Bruins goalie Tim Thomas.

As you can see, it is a very powerful commercial. The drama leads all the way up to the final save made by Thomas. The music also helps.

In 2012, the NHL is using the slogan, "Because It's The Cup." This year, the NHL went with a more fan-based approach. I think the new approach is aimed more at the casual fans rather than the die hards. It shows young people putting their team's jersey on and heading to the bar. Here is the first one.

A good move, but not the NHL's best. I think if the commercial showed an on ice action clip, then the fans celebrating that play, it would be more effective. Still, an excellent commercial in my opinion.